Tag Archives: asia

Lessons Learnt from The Apprentice Asia

Well, this week, The Apprentice Asia has reached the 3rd episode, and I learnt a lot from few perspective: As a boss, As an employee, and As a team.

Apparently this is what we can learn from The Apprentice series. And for supervisor, you can learn the way the Tony Fernandes’s supervisors way of viewing things and analysing the staffs’ performances.

Third Episode, we learnt that choosing the right product that suits our personality and target market is very important. Like the Team Mavericks who had limited edition products and high end products, it shows that their target at Giant is a failure, but target at Sogo works out perfectly. But, it would be better if we can had both market as well, that is by managing the price and package for each target consumer. Like for Giant, perhaps they are more focus on how many units they can sell at a good value. Low selling price and good margin is what in their mind. That’s from what I see.

As per Sogo, their importance is the features and benefit of the products, and high margin. So, from the team mavericks who had limited edition rice cooker, the high end BenQ projectors and the cool folding bike, Team Mavericks can perform it really well to Sogo. And it caught their attention a lot.

Then as for the small markets chase, both team does not do as good, the girls made 150 phone calls, and only 10 approved for appointments, whilst the guys only go for 3 shops. Knowing the area really well is a must, and knowing where to go for such products is a matter of positioning the products.

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Lessons Learnt from Tony Fernandes – CEO Air Asia


Image Source: Wikipedia.org

I never know who is the CEO of Air Asia, although I have flown with their airlines. Till yesterday, while scrambling through the channels on the local cable TV, I stumble upon the show called: “Face 2 Face with Desi Anwar” Featuring Tony Fernandes. Desi Anwar has been well known for her seniority in media, and been very fluent in her English. So, it caught my attention. Upon watching further, I stucked with it and HAVE to stay focus on the topic being talked about.

It really caught my attention, mostly about how Air Asia has grown from a 250,000 USD capital low-cost flight company, into a multi-million Dollars PROFIT making company. Few statements that I tried to remember clearly are:

  1. The biggest asset in your company is “The People”
    Without these people that can grow together with your company, it won’t be able to go up high. Hiring is important. Education background just states that you are educated person, but not necessary a willing and passionate about a job that is trusted for you. People that are passionate, willing to grow, dare to prove themselves, and REALLY delivering, is what really needed. So, that’s what I’m going to get for my company, and for the existing, to polish them and motivate them to grow together.
  2. Air Asia started with the CEO from Music bacground, and small capital with low cost. Their focus is on Volume rather than Big Value. Giant companies or the existing companies tend to look down on these kind of start-ups, and through that, Air Asia prooves that they have the way. Its one of their benefit, and they fight through it and prooves that you can excel even without High Capital and Connections through the governments. Finding ways through where people thought its not gonna work.
  3. With low capital, how they done their BRANDING? Branding is one of the most important aspects in a company, together with “The People”. So these two are the MUST HAVE kind of aspects. CEOs of Air Asia go everywhere wearing their Caps. They walk from apartment to Office with their Caps on. They attend any event with their Caps on. What Cap is that all about? Cap with Air Asia Brand on it. They value their branding. Air asia owned QPR Football club, but before that, they invest their money during their early business in Branding through Manchester United. Air Asia sponsors Manchester United with 7 AirCrafts. They cost a lot. How they gonna get profit from this high branding investment? From there, its the “After Effect”. Through that, people are starting to be aware of the BRAND: Air Asia. And so they are now here, being Top low cost carriers in Asia.

South East Asia or ASEAN still has lots of opportunities and growing market. Its the best continent for investments and starting a new business.
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