Tag Archives: business

Up and Down

I feel life is going up and down, as in if we focus on something, the other thing has to be sacrificed and going down. Getting a balanced life is kinda a complicated thing to go through.

For example, if let say I focus on business, didnt go for cycling or any outdoor activities, then I got health degradation plus piling up body fat. Then I try to fix in a workout time like 4.30 pm onwards till 6.30 / 7.00 pm. Then my working time have to be really productive from the morning. But what turns out? Still lazying around in the office, thinking of things to do, but never actually do it.

I like planning marketing stuffs, all the customer relationship management job and making sure we are moving on the right path towards our goal in business. Perhaps we are almost there, I can feel the aura of the customers believing us slowly. Price is really a sensitive issue, but making sure price does not meant everything is gotta be a long way to fix on. And I am going towards that, cos we wont be able to survive long if we rely too much on price war.

Hopefully this is the correct path I chose. As for the accountings, documentations and all, still a hectic job to me. Kinda lazy to do that as it is very complicated and have to sacrifice a lot in the beginning in order for all of them to go synchronized and working smoothly.

Main goal now is to make sure I work out minimum 3-4 times a week. Then control the diet in such a way that I can live with vegetables and fiber rich food. Less nasi padang and fried foods / processed foods. And as in the business, making sure working and serving customer with humble heart. Then start on the accounting stuffs and once its all done and accomplished, I guess we can relax and enjoy all the hard works.

Up and Down is a sure thing. Staying in between and not falling over is the main task. Maintain! Happy weekend everyone who are stalking this blog (if there are). Show yourself guys, its been lonely sometimes here. 😛 Continue reading Up and Down

Lessons Learnt from Tony Fernandes – CEO Air Asia

Image Source: Wikipedia.org

I never know who is the CEO of Air Asia, although I have flown with their airlines. Till yesterday, while scrambling through the channels on the local cable TV, I stumble upon the show called: “Face 2 Face with Desi Anwar” Featuring Tony Fernandes. Desi Anwar has been well known for her seniority in media, and been very fluent in her English. So, it caught my attention. Upon watching further, I stucked with it and HAVE to stay focus on the topic being talked about.

It really caught my attention, mostly about how Air Asia has grown from a 250,000 USD capital low-cost flight company, into a multi-million Dollars PROFIT making company. Few statements that I tried to remember clearly are:

  1. The biggest asset in your company is “The People”
    Without these people that can grow together with your company, it won’t be able to go up high. Hiring is important. Education background just states that you are educated person, but not necessary a willing and passionate about a job that is trusted for you. People that are passionate, willing to grow, dare to prove themselves, and REALLY delivering, is what really needed. So, that’s what I’m going to get for my company, and for the existing, to polish them and motivate them to grow together.
  2. Air Asia started with the CEO from Music bacground, and small capital with low cost. Their focus is on Volume rather than Big Value. Giant companies or the existing companies tend to look down on these kind of start-ups, and through that, Air Asia prooves that they have the way. Its one of their benefit, and they fight through it and prooves that you can excel even without High Capital and Connections through the governments. Finding ways through where people thought its not gonna work.
  3. With low capital, how they done their BRANDING? Branding is one of the most important aspects in a company, together with “The People”. So these two are the MUST HAVE kind of aspects. CEOs of Air Asia go everywhere wearing their Caps. They walk from apartment to Office with their Caps on. They attend any event with their Caps on. What Cap is that all about? Cap with Air Asia Brand on it. They value their branding. Air asia owned QPR Football club, but before that, they invest their money during their early business in Branding through Manchester United. Air Asia sponsors Manchester United with 7 AirCrafts. They cost a lot. How they gonna get profit from this high branding investment? From there, its the “After Effect”. Through that, people are starting to be aware of the BRAND: Air Asia. And so they are now here, being Top low cost carriers in Asia.

South East Asia or ASEAN still has lots of opportunities and growing market. Its the best continent for investments and starting a new business.
Continue reading Lessons Learnt from Tony Fernandes – CEO Air Asia